How is attorney website design different than other website design? It
is different because the website is focused on three things. First, the
website needs to show up in Google search results. An attorney's website is
no good if no one can find it. Second, the website needs to educate the website
visitors of the law firm's practice specialty or specialties. Third, the attorney
website needs to encourage the visitor to contact the attorney via the website or
the phone.
A law firm's website is the FIRST IMPRESSION of the
quality of the law firm's legal work. Make that first impression
a STRONG one that encourages potential clients
to contact your law firm.
An attorney's website must be mobile compatible. What does that mean? That
means that the website should show up in search results when people
try to search for an attorney. It also means that the website should be
mobile compatible and should show up properly on various mobile devices
including cell phones and tablets running on various operating systems
including Android and Apple. When we create an attorney's website, it is
always mobile compatible and shows uo beautifully on all devices.
Have you ever wondered why some websites appear on Google when you search
for something and others don't? For example, why is it that some injury
attorneys' websites show up on Google and not others' when there are many
many injury attorney websites out there? These questions are the domain of what
is known as "search engine optimization" or SEO.
For an attorney, it is not enough to just create a website and just sit back and
wait for the onslaught of clients to call or email the law firm. It just doesn't
work that way anymore (in the early days of internet it used to). Now, after we
create an attorney's website, we have to market the website and that includes many
avenues of website marketing.
Let's say someone in San Diego types "accident attorney" on their cell phone. How does
the phone know to show websites of accident attorneys in San Diego and not Dallas, Texas?
What if a person does the same thing on his/her computer or laptop? How does the computer
know that the person wants to see websites of injury attorneys in San Diego? These questions
are the domain of attorney local search marketing.
There is an art and science to the wording on an attorney's website. We cannot just
ramble and write content on a website without a plan and strategy. In one word,
the reason for this need for a plan and strategy is Google. Google has these
things called spiders and algorithms that are programmed by Google to select
certain websites to show and ignore others. That is all the stuff we help our
attorney clients and their websites with.
Why do attorneys need social media marketing? The simple answer is because it
helps their visibility on the internet. What does that mean you ask? We will
explain. Social media like Twitter (aka X), Facebook, Instaram, YouTube etc.
increase your exposure to the public and help improve your website's ranking
at the same time. But an attorney should be careful when doing social media
marketing. An attorney should be reputable for the quality of his/her work And
not because he/she has many followers on TikTok or Instagram or whatever.
Just like any other product, a website needs maintenance from time to time.
Attorneys' websites are no different and need updating and content addition
to keep the website fresh and relevant. This is important because again, Google.
Google ranks fresh, updated and relevant websites higher than old and outdated ones.
